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Paid-for TV health news hits the prairies | Lip filler near me costa mesa

November 17, 2022/Uncategorized

The Argus Leader newspaper of Sioux Falls, South Dakota reports on a new arrangement between a local medical center and a TV station. The “medical minute” will carry the medical center’s name. Clearly only news from that medical center will appear in the segment. This is news? Not the way I was brought up. If it walks like a commercial and talks like a commercial and is paid for like a commercial, it’s a commercial. The parties wouldn’t disclose how much the relationship costs. To learn more about “Lip filler near me costa mesa“, visit – https://www.belleviemedical.com

Another TV station in Sioux Falls already has a somewhat similar relationship with another medical center.

So, yes, the invasion of health care commercial interests through the wall that’s supposed to exist between news and advertising has extended into the prairie lands. A former student of mine, hearing of the Sioux Falls incident, wrote to me about her TV station in another Midwest market. She reports:

“We have health segments. They’re strictly advertisements, aired during the breaks in our newscasts with our logo on them. However, they’re created to look like news stories, with a “reporter” asking doctors questions. We get calls all the time, asking about this story we aired… and we have to say, sorry that’s a commercial… don’t know anything about it…”

If this is news to you, wake up and smell the stench. As Trudy Lieberman wrote in a terrific but troubling piece in the Columbia Journalism Review a few months ago, this practice

“…has spread to local TV newsrooms all across the country in a variety of forms, almost like an epidemic. It’s the product of a marriage of the hospitals’ desperate need to compete for lucrative lines of business in our current health system and of TV’s hunger for cheap and easy stories. In some cases the hospitals pay for airtime, a sponsorship, and in others, they don’t but still provide expertise and story ideas. Either way, the result is that too often the hospitals control the story. Viewers who think they are getting news are really getting a form of advertising. And critical stories—hospital infection rates, for example, or medical mistakes or poor care—tend not to be covered in such a cozy atmosphere. The public, which could use real health reporting these days, gets something far less than quality, arms-length journalism.”

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